SEO or Search Engine Optimization is optimizing the website to boost the ranking on the search engine results page(SERP). There are different web crawlers or "spiders" of various search engines such as Google, Yahoo, Bing and they are constantly looking for indexing the websites.
It has been proven when performing an act of reading a book, only our sense of vision keeps actively working. On the other hand, when people watch a video, their sense of vision, along with the auditory senses, come into play. This results in a better form of perception by the brain which is the hub of all sensory, deduction and storage of all the information our body takes in within itself.
UX/UI design is an essential part of product design. The better user experience, designers provide the closer you are towards success. Investing in user experience leads to effective ROI. There are many booming trends that offer an excellent user experience. You need to impress your customers at one go.
Core Web Vitals - Google’s New Ranking Factor. Google makes every year hundreds of changes. They introduce new changes to their algorithm after few days and announce occasionally changes in ranking factor.